Benefits Of A Career In Marketing

Group of people attending marketing internships

There are so many different career paths you can take these days, and if you go down one path and don’t like where you’re going, then you can always change and head down another one. The options are pretty much endless, and it doesn’t matter if you are fresh out of university or halfway through your working life, you’ve got a lot of different choices.

If you are considering your options and marketing is one of them, then you should have a good idea of what the benefits of a career in marketing can bring. The first step, especially if you are still in university is to try and find marketing internships. This will help in a number of different ways, firstly it will help determine if this is something you really like and want a career in, and secondly, if you want to pursue a career in marketing, then you already have your foot in the door.

So, have a read on below at some of the main benefits of a career in marketing:

Skills Can Be Used Everywhere

The skills that you learn at university and on the job can be used almost anywhere. If you love marketing and are building a career in this industry, you don’t just have to work for a marketing company, you could work in a completely different industry, but in the marketing department of that company.

For example, if you are really passionate about children’s mental health, then you could work in the marketing department of a relevant company or charity. The options are pretty much endless, as many companies understand if they want to get the word about their business out there; they are going to need marketing to help them.


Most of the time, it is a collaborative effort when it comes to marketing. You will get to work closely in a team, all with common goals to achieve. So, if you really ensure working together with others, then marketing should be a career you should consider. You will be with other likeminded people who are social and creative as well.

Marketing is great to help hone in on your communication skills, which can be beneficial in not only your career but also your personal life. Marketing is all about teamwork and understanding that no one person can do everything, it is truly a joint effort to achieve the goals and targets of the business.

Nice Salary

Money is the word on pretty much everyone’s lips. You can expect a serious increase in your salary over the first ten years of your career in marketing in particular. As you grow and develop your skills you become a more valuable asset and businesses become willing to pay more to have you working for them.

It doesn’t really matter the area of marketing you enter into, there is usually a lot of career progression to be had, and with that career progression comes an increase in salary. While it isn’t always about the money, it is nice to have to not worry about it all the time!

Career Prospects

A career in marketing comes with a lot of different prospects. Marketing is an ever-evolving industry, and there are now whole subsections within marketing that didn’t even exist 20 years ago, and in 20 years from now there will be other sections within marketing that we can’t even think about right now.

Marketers are also pretty much always in demand, which means you have a lot more choices, especially if you are in a mid to senior level. So, you can really take your time and find the place to work that is really inline with your own views and beliefs.

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