Online marketing is all marketing that you do online. You usually do online marketing because you have set certain (online) marketing goals that you would like to achieve. In order to get started with online marketing, it is important that you first set up an online marketing strategy. I will tell you in this article what an online marketing strategy is exactly and how you can set up one yourself.
WHAT IS AN ONLINE MARKETING STRATEGY?
An online marketing strategy is also called an online marketing plan. By having a well thought-out plan, you can achieve your online goals in a more targeted manner. It is very important that your strategy is well put together. If not, you will not be able to verify properly over time whether the online marketing you have done has actually helped.
HOW DO YOU SET UP A GOOD ONLINE MARKETING STRATEGY YOURSELF?
Below I have set up a step-by-step plan for you, which you can go through to set up an online marketing strategy that is well put together.
STEP 1: WHAT IS YOUR CURRENT SITUATION?
It is very important to consider what situation you are currently in with your company. What is your annual turnover? How many customers have currently signed up for your newsletter? How many visitors come to your website every month and where do these visitors come from? There are a few things you should know before setting up an online marketing strategy.
STEP 2: WHAT ELSE DO YOU WANT?
Of course you are not going to get started with online marketing for nothing. There is a reason why you have chosen to use online marketing strategically. So find out for yourself what you want to have improved differently, or rather. Would you like more turnover? Or would you like more brand awareness?
STEP 3: SET THE GOALS YOU WANT TO ACHIEVE THROUGH ONLINE MARKETING
If you know what you would like to improve by using online marketing, you can set up the concrete goals that you want to achieve through online marketing. Make sure your goals are really very concrete, so that you can later measure whether you have achieved your goals.
Examples of online marketing goals are: 1. After a year I want to have 10% more turnover in my webshop. 2. I want to have 100 registrations for my coaching session in six months. 3. I want to have at least 2,000 visitors to my website monthly next November.
STEP 4: DETERMINE THE BUDGET YOU HAVE AVAILABLE
How much money can and do you want to make available for online marketing? If your budget is not very big, you can focus more on forms of online marketing that are free. Think of creating content for Content Marketing yourself. Do you have a slightly larger budget? Then you can perhaps even leave your online marketing statements to an online marketing agency, so that you can focus on other things within your company. When you have set a budget for online marketing, you can find out what your options are.
STEP 5: DETERMINE WHO YOUR TARGET AUDIENCE IS
Before you decide which online marketing communications you will use, it is important to determine who your target audience is. What are the demographic characteristics of your target audience? Which online platform is your target audience most located on? If you know this information, you can proceed to step 6.
STEP 6: CHECK WHICH ONLINE MARKETING COMMUNICATIONS YOU CAN AND WANT TO USE
You now know what goals you have and when you want to achieve them. You now also know what budget you have available for this. Now you can look at which online marketing communications you want to use. For example, do you want people to buy more products in your webshop? One way to achieve this could be, for example, that you show a number of other products for each product that the customer could also buy. For example, on the product page of a picture book, you could show a bath book and / or reading light.
Or do you want to bind your customers to your brand and gain their trust in your services and / or products? Then it is, for example, a good idea to do Content Marketing or Influencer Marketing. If your target audience is often on Instagram, it might be smart to have your product promoted by an influencer who is very popular among your target audience.
Now that you know what goals you have, who your target audience is and how you want to achieve your goals, it is time to get started with the online marketing communications. You don’t have to work on all goals at the same time. For example, you can first pick up the goals that you find most important and place your focus on them. When you notice that there is a good chance that you will achieve these goals, you can start working with other goals. The big advantage of online marketing is that whatever you do, you can always keep track and measure whether it works. For example, does no one respond to a social media message that you came up with based on your online marketing strategy? Then you can immediately respond to it by using another online marketing message.